GETTING THE MOST OUT OF DIRECT MAIL  -  OUR SPECIALTY!!

Compared with all other media including print advertising, television, radio and online presentations, direct mail is relatively inexpensive when compared to cost per view.  Using direct mail will get you through the clutter of other advertising media and deliver your message efficiently and cost-effectively.
With proper list management provided by ARS Strategic Mail Services, and selective list targeting, direct mail can produce the lowest cost per response and the highest Return On Investment (ROI).
 

Small and medium size businesses and organizations achieve minimum waste and maximum impact by targeting their message to just the right people.  

With over 30 years' experience, ARS Strategic Mail Services specializes in assisting our clients in refining their audience through proper list targeting.  Unlike a lot of traditional media, the ability to generate a measured response to your message is much more reliable. This allows better analysis of results that can be used to refine and improve your message.

The power of direct mail comes from some very basic principles of art and marketing science. With an objective of a measurable response, here are a few basic tips:

• Define your objective and goals;
• Determine your target audience, beginning with your own in-house database to augmenting it with a targeted prospect list through the assistance of ARS Strategic Mail Services;
• Determine the most advantageous mailpiece to design, matching the piece to the type of recipient and offer, type and method of response desired, impact, cost-effectiveness, print and production considerations, and postal regulations;
• Consider fixing a key code on your piece to identify the campaign;
• Make sure your phone number and website are prominent;
• Consider creating a landing page on your website with a URL exclusive to the specific campaign;
• Craft an offer that is attractive and will drive response;
• Write copy and choose a design that communicates your message in a clear, concise manner;
• Choose a targeted message - blanketing the marketplace with a general message will dilute the purpose of targeting a specific group.

BUT WAIT, THERE'S MORE!
There's always more to know about marketing with direct mail. ARS Strategic Mail Services can help meet your specific marketing needs with selecting and acquiring a targeted list; maintenance, enhancement and NCOA processing of your current database; and help with crafting your image and the design of your direct mail piece.  And these days, our intimate knowledge of ever-changing postal regulations is critical in advising as to the design of a mailpiece to ensure cost-effective production while maximizing delivery speed and postal discounts.

 Call Us Today and Take A Fresh Look At Your Direct Mail Plans!